

Expert in creating conversations and connections between brands and people, leading and empowering multidisciplinary teams to develop impactful, innovative, and effective campaigns through storytelling and storydoing.
Specialized in crafting content strategies that blend gaming, social media, events, and activations to build communications grounded in values and emotions.

We used AI to create this real-time activation for the launch of Deepal in Ecuador.










We bring gender equality to the media and to Ecuadorian and Latin American football.
We bring gender equality to the media and to Ecuadorian and Latin American football.
We used Ecuadorian iconography to create a campaign for the 200th anniversary of Ecuador's independence.
For the final of the Copa Libertadores, we thought of creating an activity where our product demonstrates its effectiveness while they play their favorite sport in a unique way.
The client wanted to commemorate 50 years of stories in which CNT played a fundamental role.
Through an innovative strategy, we utilized the gaming world to help the Mayor of Cuenca increase his approval rating from 3% to 18% in just three months.

In 2010, the Quito Zoo started offering guided night tours, and to promote them, we painted billboards with reflective paint along city routes. These billboards became visible at night when illuminated by car lights.
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At our sales points, we used ceilings to demonstrate how large the balloons made with our chewing gum can be.



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